The best consumer staples businesses post market-leading profitability thanks to their valuable brands, their large sales bases, and their efficient operating structure. Compare Investment Accounts. The main trends that impact the industry are shifts in consumer preferences, and changes here require companies to constantly work to remain relevant. It produces diapers, paper towels, surgical gowns, tissues, and other related consumer staples. In buying back its own stock, a consumer staples giant lowers its outstanding share count and thus boosts the value of the remaining shares since the smaller pool means that each leftover share accounts for a larger proportion of the business. Customers visit Costco for its attractive bulk deals that, in turn, boost its profits. KMB