Instead, we are solving for the fact that investments are more complicated, smaller, illiquid at times, and unfamiliar in ways that are not palatable to conventional capital markets. Reddy says that the bespoke nature of impact investing is part of the problem for achieving scale. Cortell agrees, complimenting Prudential’s work in the community. Read More. Devin Thorpe. These projects include Newark , an initiative aiming to connect 2, Newark residents to local jobs by , and The Safer Newark Council, which aims to increase public safety and cultivate improved police-community relationships.